About Us

A generation that doesn't just inherit the future. A generation that helps create it.

Purple Umbrella Foundation creates platforms for climate education, creativity, innovation and action. The Purple Umbrella Festival is its flagship annual platform, while Climate Promise extends its work into year-round citizen participation.

Who We Are

From awareness, to curiosity, to participation, to action

Purple Umbrella Foundation is an organisation focused on building a more climate-conscious generation by creating opportunities for young people to learn, create, innovate and act.

We believe climate education should not stop at awareness. It should lead to curiosity. Curiosity should lead to participation. Participation should lead to action. And action can inspire others.

Our Vision
"A generation that doesn't just inherit the future. A generation that helps create it."

We envision a world where young people have the knowledge, confidence and platforms to participate meaningfully in conversations and actions around climate change.

Our Mission

From awareness to action.

Our mission is to make climate change understandable, relevant and actionable for young people and communities. We do this by bringing together education, creativity, technology, innovation, dialogue and citizen participation.

Why Purple Umbrella?

An umbrella protects. It also brings people together.

For us, the Purple Umbrella represents a shared space — one where different ideas, disciplines, generations and communities can come together around one of the defining challenges of our time.

Purple represents imagination, possibility and transformation. The umbrella represents collective protection and collective action. Together, they represent our belief that climate action is not the responsibility of one person, one institution or one generation. It is something we build together.

Purple Umbrella Foundation logo
Why Young People?

Not just future stakeholders — stakeholders today

Young people will experience the consequences of today's climate decisions for decades to come. But they are already learners, creators, innovators, communicators, citizens, community members and change-makers. Purple Umbrella Foundation aims to give them the opportunity and platform to participate today.

Learners Creators Innovators Communicators Citizens Community Members Change-Makers
Our Approach

We don't talk at young people. We create spaces where they can participate.

1

Ask

Question the world around you.

2

Create

Use your voice and imagination.

3

Build

Turn ideas into solutions.

4

Connect

Learn from perspectives different from your own.

5

Act

Turn knowledge into meaningful action.

Want the full picture of our journey?

See how Purple Umbrella has grown from an idea into a movement.

Our Journey